Social accounts, brands or campaigns:

• Break The Wire

• Refinery29UK

• Refinery29

• R29 TikTok

• Sephora UK, Sephora UK TikTok

• Sarah Jessica Parker Fragrance

• Bolt Beauty IG, TikTok

Sephora campaigns:

• Hearts Not Hate campaign with A View From A Bridge, Sephora UK, Nikki Lily
• For Sephora UK, I created and produced a social-first campaign in collaboration with our partners for ‘Hearts Not Hate’, to commemorate International Day Of Disabilities. Hearts Not Hate is Sephora’s social initiative that aims to create kinder spaces both online and in real life. The aim was to create something impactful, that would connect with the audience in a meaningful way (positive brand awareness), achieve high numbers of reach and engagement, and drive donations to charity partner (Face Equality).
• Sephora store launches: Cardiff, Oxford, Belfast (here, here)